I tried to get abs at SXSW but couldn’t handle the burn
The cosmetic procedure pop-up is as upbeat as I imagined. It’s 80 degrees and humid in Austin, Texas today. It feels like a swamp, really, but all the women at RealSelf’s house couldn’t care less about the heat. They want their free beauty treatments, and I specifically came to get abs.
RealSelf is a website and app that’s been around for a decade. It provides people more detailed information about cosmetic procedures through user-generated reviews and photos, and it makes money through doctors’ on-site advertisements. For SXSW, the company branded a house to offer people free consultations and treatments.
Visitors can get their faces microneedled, have a breast augmentation...