Facebook bans personality quizzes after Cambridge Analytica scandal
Facebook is banning personality quiz apps, which have for years been able to collect and store a great deal of information about their users. The ban comes a year after the Cambridge Analytica scandal, where it came out that the data firm had acquired information on up to 87 million people through the quiz app “thisisyourdigitallife.”
To be clear, personality quizzes themselves were not the problem here. While they offer an easy way for unscrupulous developers to gather masses of data — after all, they’re premised on handing over personal information — the problem was that Facebook allowed developers, for many years, to collect information on friends of friends and never thoroughly enforced policies to ensure that the data was kept...