Microsoft puts the pressure on Slack with first TV ad for Microsoft Teams
Microsoft is unveiling its first TV commercial for Microsoft Teams this weekend. A 30-second ad will air during Sunday’s NFL playoffs, and will also be shown in the UK, France, and Germany next month. Dubbed “The Power of Teams,” the ad opens with boring business meetings, flip charts, ancient speaker phones, and slidedecks printed on paper before quickly moving on to Teams. Microsoft has been aligning its Teams software as the hub for the future of its Office suite, and this ad plays into that.
This TV commercial, which also includes Microsoft’s latest Surface hardware, is obviously designed to take on Slack in markets that may consider the rival group chat software over Microsoft’s alternative. Microsoft has successfully chased and o...