Specialized launches new utility e-bike brand Globe to replace ‘joyless’ car trips
Specialized launched a new sub-brand called Globe dedicated to building high-quality electric utility bikes that are designed specifically to replace car trips. Globe will be “an extension of the Specialized brand that will focus on bringing more fun to local living while reducing the number of car, truck, and SUV trips needed for everyday transportation,” the company says.
E-bikes are unique among two-wheeled vehicles thanks to their very real ability to replace car trips for the vast majority of owners, especially those trips that are under five miles. Cargo and utility e-bikes in particular excel at reducing car usage thanks to their rugged design and payload capacity. Specialized, the third-largest bicycle manufacturer in the US...