Google search updates will prioritize real reviews over clickbait
Google is making a series of updates to Search that aim to tackle clickbait and improve the relevancy of search results, prioritizing original and authentic reviews over recycled information that passes around aggregator sites. The changes in the form of two updates are being rolled out in the weeks ahead, according to a blog post announcing the ranking updates.
“We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. So starting next week for English users globally, we’re rolling out a series of improvements to Search to make it easier for people to find helpful content made specifically by and for people,” reads the announcement. “This update will help make sure that...