YouTube is axing its ad-free Premium Lite subscription plan
After YouTube spent two years piloting Premium Lite, a lower-cost subscription plan for ad-free video viewing in select countries, the platform is pulling the plug on the tier. In an email to customers, YouTube announced it will no longer offer Premium Lite after October 25th, 2023.
At €6.99 per month, YouTube’s Premium Lite plan first launched in select European countries in 2021, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. It offers ad-free viewing across YouTube’s spectrum of apps and formats but doesn’t come with Premium’s other features like offline downloads, background playback, or any YouTube Music benefits.
But soon, existing Premium Lite subscribers will be left with two options: go...