Perplexity partners with Tripadvisor to source hotel info from real people

The AI search engine Perplexity is launching an integration with Tripadvisor that will add more information about hotels. Now, when you search for places to stay, Perplexity will present you with a neatly organized list of hotels, alongside summaries of why it chose them using information sourced from Tripadvisor.

In an example shared by Perplexity, a search for “hotels in Madrid for a business trip” yields a result for Hotel Regina, which the search engine says you should choose “if you want a centrally located hotel in Madrid with exceptional service and a rich breakfast offering.” It also displays its ratings and images from Tripadvisor as well as a list of perks, like “location,” “service,” and “cleanliness.”

Previously, Perplexity only displayed a numbered list of hotels with their address, user rating, and features, while showing images gathered from each hotel’s website in its sidebar.

“From the Tripadvisor side, they provide an up-to-date trustworthy source of information that we sync regularly,” Perplexity cofounder Johnny Ho said during an interview with The Verge. “On the fly, we’ll index and retrieve the right results depending on the user intent of the query.”

Perplexity, which bills itself as an “answer engine” rather than a search engine, plans to expand the Tripadvisor integration to include information about restaurants and experiences in the future. The AI search engine also added data from Yelp last year as part of its goal to include accurate information you can use.

The change comes just weeks after ChatGPT widely rolled out its AI search engine, which now displays results from the web for certain queries. Perplexity’s Tripadvisor integration is rolling out now to Perplexity on the web, but it will be available on its mobile app “soon.”