Microsoft’s former Surface design chief joins Amazon

Microsoft’s former head of design for Windows and devices has started a new role at Amazon this week. Ralf Groene was responsible for the design of Microsoft’s Surface tablet, and worked closely with former Windows and Surface chief Panos Panay on a line of Surface devices over the past decade. The pair are now reunited at Amazon, working on devices again.

Groene — who left Microsoft in April 2024, less than a year after Panay departed for Amazon — will lead design for Amazon’s devices and services business. Groene left Microsoft shortly after the company named Pavan Davuluri as its new Windows and Surface chief.

Groene, alongside Panay, was instrumental in the creation of the Surface line of products. The original Surface tablet started off life in Groene’s sketchbook, with a set of doodles about kickstands that formed the basis of months of 3D-printed prototypes that were held together with string. Microsoft went on to launch the Surface RT tablet in 2012, and the Surface Pro has had a lasting effect on hybrid laptop designs over the past 10 years.

Amazon’s hiring of Groene comes just months after Xbox cofounder J Allard joined Panay’s devices and services team to work on “new ideas.” Allard departed Microsoft in 2010, following his work on the company’s canceled Courier tablet.

Groene and Allard aren’t the only notable recent former Microsoft hires for Amazon, though. Former Windows Cloud executive Aidan Marcuss also joined Amazon this week, leading the Fire TV, ads, and AppStore teams.