The frenzied, gamified chase for Labubus
On Thursday night, I toggled endlessly between a TikTok Live stream and a shopping app in anticipation of 9:30PM. For 30 minutes, I hunted for an available listing; many expletives were uttered. I exhibited bot behavior and got iced out of the app multiple times. I tapped so many times my thumbs got sore. This is Labubu drop night.
Something that's lost in the Labubu mania is that actually buying one from the source is, in one word, maddening. There are, of course, countless fake options ("Lafufus") that some collectors have come to embrace. But if you want a guaranteed real one, you have to go to the source. Pop Mart, the Chinese toy compa …