Ford is fighting against physics to build affordable EVs
To say that Ford has struggled to make profitable electric vehicles would be an understatement. The company recently pulled the plug on its F-150 Lightning, a truck once heralded as the most important EV ever made, after taking a staggering $19.5 billion hit on its EV investments in 2025. A new focus on hybrids and extended-range EVs, as well as internal-combustion engine vehicles that still bring in the most revenue, are now the new way forward for the iconic 122-year old company. Everything old is new again.
But Ford still sees EVs as the future - just not oversize ones with "no path to profitability," like the Lightning, as Andrew Frick …