Google is teaching search algorithms to better spot offensive, factually incorrect results
Google is giving thousands of contractors who normally evaluate search results a new, additional task: help the company downrank blatantly upsetting, offensive, and false content. Search Engine Land has a thorough explainer on the updated guidelines used by Google’s quality raters. Those are the people who rank the usefulness and accuracy of search results to keep improving the company’s search algorithms, which ultimately determine what ranks where.
Raters now have access to a new “Upsetting-Offensive” flag which Google says should be used in the following instances:
- Content that promotes hate or violence against a group of people based on criteria including (but not limited to) race or ethnicity, religion, gender, nationality or...