Google's Accelerated Mobile Pages project aims to speed up the mobile web
Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones.
“Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives such as Apple News and Facebook Instant Articles, both of which offer fast-loading articles by cutting out cruft.
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