Out of focus: The multitasking dilemma
The widespread adoption of digital communication in everyday life has vastly increased the temptation to multitask. Many people, particularly millennials, feel they need to continuously monitor news feeds, social media, text messages and other sources of digital information. Unfortunately, heavy media multitasking reduces personal effectiveness at work. Serious multitaskers may find it hard to believe, but research from Stanford University reports that people don’t multitask well. Consuming multiple electronic feeds simultaneously reduces attention, memory control and the speed with which an individual can switch among tasks.
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