The Times’ need for speed on smartphones drives interest in Google’s latest project
At The New York Times, speeding up web page load times on smartphones is a priority, just as it is for any publisher.
As a result, it made sense for the Times to join other publishers, even some of its competitors, in Google's new Accelerate Mobile Pages (AMP) Project, which kicked off Wednesday.
"We consistently outperform others in terms of speed, but AMP is a little different opportunity," Kate Harris, director of mobile product at the newspaper, said in an interview. "Speed is always a priority and we can always do a little better."
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