IBM's Watson Analytics offers new data discovery tools for everyday business users

If you're trying to figure out an optimal fantasy baseball lineup, how an unusually cool summer affected beer sales, or what Twitter users can tell you about why your company's stock price tanked, then IBM's Watson Analytics team has something new for you.

Pushing forward in the race to get analytics tools into the hands of non-technical users, IBM is unveiling Wednesday new offerings in its Watson Analytics line: data-discovery models called Expert Storybooks, new connectors to a range of data sources and more secure connections to corporate data.

At a New York event showcasing partners and applications, IBM officials are set to make the case that cognitive computing-based Watson Analytics has momentum. More than 500,000 people have registered to use Watson Analytics tools in the 10 months that they have been generally available, IBM says.

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