Holy ****: “PC Does Whaaat?” is awful, execrable ad campaign by Microsoft/Intel
“PC Does Whaaat?” is the new advertising gimmick from Intel and Microsoft (Dell, HP and Lenovo chipped in some, as well). But, wow, it’s awful.
We’re told that you can hear laptop audio over the noise of a helicopter; that a laptop screen is as bright as poolside sunshine; that high class hotel-room doors have no smoke protection; and that gamer characters are bizarrely self-aware. Truth in advertising? Yep, they’ve heard of it.
Aside from the factual questions, very little about the campaign screams “cool.” Quite the reverse.
In IT Blogwatch, bloggers facepalm and eyeroll “like no PC has done before.”
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