IDG Contributor Network: Tech innovation is the cornerstone of competitive strategy

Competitive difficulties have pressured many organizations to more aggressively adopt innovation as the cornerstone of their strategy to succeed in today’s global business environment. You may not realize it but three-quarters of all senior executives rank innovation as one of their company’s top strategic priorities. That came out of a survey by the Boston Consulting Group. 

Stop for a moment and consider the opportunities created by the connected car -- vehicles becoming a computing platform. Think of all the business opportunities this innovation creates. I was speaking about emerging technologies and an audience question led to a conversation centered on a “near-real-time” location based marketing platform that would message the vehicle/smartphone via the Internet connection with specific advertising of offering within the immediate area. It is easy to see how marketing organizations would integrate the time of day and current vehicle location into the selection of appropriate ads. While this is an interesting concept, there is something concerning about pop-up (images and audio) ads in your ears and on your dashboard while driving. I know it concerns me.

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