Apple acquires automation app Workflow -- but what are its plans?

When a big company buys up a small one, there is usually a good reason. 

That is why people are wondering what Apple has in mind for automation app Workflow.  The tech giant has acquired the smaller company and is not only continuing to offer the app, but doing so for free. But what is Apple's endgame? 

In IT Blogwatch, we automate the answer. 

So what is happening? John Ribeiro has some background:

Apple has acquired...Workflow...which allows iOS users to trigger a sequence of tasks across apps with a single tap.
...
Workflow...allows users...to create workflows that interact with the apps and content on the device. It won an Apple design award in 2015 at its annual Worldwide Developers Conference.

Sounds interesting. Can we get more details on how the app works, though? Milen Y. has some info:

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