Google removing SMS integration from Hangouts: Here's why

Google is known for have a clear and well thought out messaging strategy. 

Yeah, we didn't think you would buy that. And the tech giant is once again complicating things, by stripping what is a key feature for some out of Google Hangouts. But why are they doing this?

In IT Blogwatch, we text about it. 

So what is going on? Kellex introduces us to the issue:

With Google Voice back in action, Android Messages getting a major push...Allo out here...acting as a punchline, and Hangouts transforming into a 2-piece enterprise solution...we have some clarity on Google’s messaging direction for the first time in years.
...
LOLZ. No we don’t. We have no idea what Google is doing. What we do know is that Google appears to be making the situation worse...by ripping SMS support out of Hangouts.

But how do we know this? Anmol Sachdeva is in the know:

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