Why great design is the key to landing - and keeping - customers
New technologies come and go at a blistering pace.
All it takes is a single swipe of the finger for a smartphone user to end a budding relationship. Large, decades-old companies – from transportation to banking to retail – are now competing head-to-head with Silicon Valley startups.
Companies that want their brand to stay relevant longer than a fleeting social media message must prioritize customer experience – with design at the core of every interaction.
But why does design matter for the digital age? Читать дальше...
