MARKETING ANALYSTS PREDICT A WIN FOR SCOTTISH INDEPENDENCE
Monday 10 May, 2021
UK: 10/05/2021
Marketing psychology experts predict a win for the “Yes” vote in a new long-form think-piece titled “Why The IndyRef2 “Yes” Vote Will Win: A Marketing Psychology Perspective”The think-piece makes use of the latest research in marketing psychology to examine the campaign materials on both sides of the debate.The overwhelming SNP majority in the Scottish election means a second independence referendum is — in the words of Nicola Sturgeon — “when, not if”. Читать дальше...