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Integral Ad Science teamed up with Google on an automated tag for global ad server Google Campaign Manager.

Despite TikTok’s issues with the administration of President Donald Trump, or maybe because of them, the video creation platform was the highest-earning non-game application in the third quarter of 2020, across Google Play and the iTunes App Store, according to mobile app intelligence provider Sensor Tower.

In planning for Black Friday 2020, there are things we know and things we don’t know. But one of the benefits of operating in the performance marketing space is the results from our work give marketers invaluable information about who their customers are, and how to create highly educated guesses about who else out in […]

Google will extend the availability of free product listings for retailers on its Google Shopping tab to more countries around the world by mid-October.

In the months since the pandemic began, the online furniture giant has scaled up its outreach efforts by shifting much of the burden of its marketing and customer service efforts to text messaging and automation.

Not surprisingly, the companies with top reputations in 2020 are trusted, focused on consumers’ safety and well-being, and align with their consumers’ values and causes. In a time when our country has become increasingly divided, Americans are turning to corporations to respond to critical issues like racial equality, the COVID-19 pandemic and the declining quality […]

It’s no secret that the podcast advertising market is exploding. Brands like Spotify have made massive investments in the space this year, and market research company Forrester reports a 52% year-over-year growth. In a new report, Forrester examined how podcast advertising is still an emerging field, with room to improve in measurement and targeting capabilities. Here are four takeaways from the […]

Growing and learning is part of being human. It’s also part of being a content marketer. If you don’t look back at your early work and cringe at what you see, you’re not doing it right. Did you outsource content to the lowest bidder and end up with poorly written dreck that uses 1,000 words […]

A new startup wants to make video production as easy as choosing a spokesmodel, a tone of voice and typing out a script.

Yelp introduced a redesigned ads dashboard that brings with it several new features and updates to the Yelp for Business experience.