MLS opening weekend on Apple TV points to an expensive future for sports streaming
On the field, things didn’t get off to the best start for the opening weekend of Major League Soccer, which kicked off a new 10-year-long streaming deal with Apple. The weekend’s marquee match between crosstown rivals Los Angeles FC and the Los Angeles Galaxy was postponed due to “inclement weather,” and later on, Italian superstar Lorenzo Insigne (the league’s most expensive player) was forced off early with an injury. The opening matches were thusly a little less star-studded — but the product off the field was surprisingly solid, even if it points to a very expensive future for sports fans.
This isn’t the first time someone has streamed professional sports, of course, but the MLS deal represents the biggest effort to date. While some...