SAG-AFTRA, record labels reach deal over AI protections for artists

SAG-AFTRA, a union representing thousands of actors and other media professionals, reached a tentative deal with leading record labels that includes protections for artists from the use of artificial intelligence (AI) technology, the union announced Friday.

The agreement with labels — including with Warner Music Group, Sony Music Entertainment, Universal Music Group and Disney Music Group — follows protections SAG-AFTRA and the Writers Guild of America (WGA) reached with production studios last year after the unions went on strike. The agreements included landmark AI protections for creators as the technology posed increasingly prevalent threats to the workforce.

The tentative deal will take effect immediately upon ratification and span until the end of 2026.

Under the agreement, the terms “artist,” “singer,” and “royalty artist” will include only humans, the union said. Artists have raised concerns about how AI-generated music can be damaging based on how it impersonates human artists and can impact creators’ livelihoods.   

The deal also requires “clear and conspicuous consent,” and “minimum compensation requirements” before the release of sound recording that uses a digital replication of an artist’s voice, according to the union.

The deal also includes increased minimums, health and retirement improvements, and an increase in the percentage of streaming revenue to be covered by contributions and other gains, according to the union’s statement.

The deal was unanimously approved by the union’s executive committee and will be sent to members for ratification.

“This agreement ensures that our members are protected. SAG-AFTRA stands firm in the belief that while technology can enhance the creative process, the essence of music must always be rooted in genuine human expression and experience," said Duncan Crabtree-Ireland, SAG-AFTRA national executive director and chief negotiator, in a statement.

"We look forward to working alongside our industry partners to foster an environment where innovation serves to elevate, not diminish, the unique value of each artist’s contribution to our rich cultural tapestry."

The Record Label Negotiating Committee said in a statement the group is “pleased to reach this agreement with SAG-AFTRA and continue our strong partnership as we enter this exciting and fast-moving new era for music and artists.”