Snapchat’s new tool builds Stories based on ESPN, Bloomberg, and Vogue articles
A new feature from Snap will let publishers on Snapchat automatically create posts based on stories published to a website. According to Axios, more than 40 publishers from the US, the UK, France, and India will begin using Dynamic Stories to automatically share published content to Snapchat.
Dynamic Stories uses a publisher’s RSS feed to create posts that go directly on a newsroom’s Snapchat Stories. Early partners include CNN, ESPN, The Washington Post, British Vogue, and more.
“By tying publishing on Snapchat into our partners’ existing workflow, we’ve created an easy way for them to create daily content and significantly lower costs,” Snap says in an announcement. “This new format will also play a significant role in supporting our...