Polestar CEO doesn’t want the company’s first e-bike to be a ‘marketing stunt’
Polestar is making its own e-bike. In a recent interview with The Verge, Polestar CEO Thomas Ingenlath confirmed that the company was working on a battery-powered two-wheeler along with Sweden’s Allebike, with which it had previously worked on a Polestar-branded nonelectric mountain bike.
But that said, Ingenlath said he is cognizant of how it looks when a company that makes cars strays into the bike lane. “I always hated that marketing stunt of buying a bike and then just putting your brand on it,” Ingenlath said in an interview.
Ingenlath’s skepticism is warranted. Often, when you hear about car companies releasing their own electric bikes, it’s just a brand licensing deal. Think Jeep’s e-bike, those Hummer bikes from last decade, or...