Spotify Wrapped 2022 is here, and it’s giving everyone a ‘music personality’
Spotify Wrapped is here, and with it, a slew of year-end charts, data, and graphics ripe for sharing. In addition to the standard personal data (top artists, songs, etc.), Spotify is providing listeners with social-friendly stats the company hopes will generate the kind of buzz it has in the past, spurring competitors like Apple Music and YouTube Music to produce their own year-end roundups.
The splashiest new Wrapped goody is the “music personality” feature — a Myers–Briggs-esque system that analyzes how you listen and assigns you one of 16 flattering categories, such as “Adventurer,” “Fanclubber,” and “Specialist.” It’s a savvy move; whether zodiac sign or Hogwarts house, the kids simply love to be categorized.
The new Wrapped also...