T-Mobile’s latest stunt aims to capitalize on your hatred of Comcast
From the minds that gave us 5G gin comes T-Mobile’s latest publicity grab: a truck driving in circles around Comcast’s headquarters in Philadelphia with a message reading: “Make Xfinity your ex.”
This oh-so-subtle messaging comes with an offer to Comcast customers, tempting them to switch to T-Mobile’s 5G home internet service for $25 per month (provided you have a “qualifying voice line”). It also underscores just how important fixed wireless broadband is to T-Mobile as it looks for ways to capitalize on its early lead in 5G and take a bite out of the cable company’s home internet business.
Some of T-Mobile’s interest in home internet is thanks to a condition of its Sprint acquisition. In exchange for reducing our wireless carrier...