The Super Bowl won’t be lit: no cannabis ads allowed
If a brand wants to reach — or offend — a large swath of Americans all at once, there are few better venues than a Super Bowl ad. There are plenty of brands advertising this year that wouldn’t have been allowed in the big game just a few years ago, such as hard liquor or sports betting apps. This year’s ad lineup even includes ads for cryptocurrencies, a product still far from the American mainstream despite what your laser-eyed Twitter followers may tell you.
But one so-called “lifestyle” product — cannabis — is once again shut out from the Super Bowl this year, even though it’s legal in a majority of US states, and public support for legal weed has never been higher. Marijuana remains illegal at the federal level in the US, however,...