Google’s new retro-style font brings back serifs for more comfortable reading
Google has a new version of its Roboto font, and it’s bringing serifs back: the aptly named Roboto Serif, designed in collaboration with Greg Gazdowicz of Commercial Type to create a more readable serif companion to its Roboto Sans typeface.
The new font isn’t just the old Roboto letters with some serifs slapped on, though: rather, each letter was redrawn from scratch to create a font that “thinks about Roboto, but is a new and original design,” according to Google UX manager Rob Giampietro. The new font still uses the same vertical proportions of Roboto Sans, making it possible to mix the serif and sans-serif versions in a single design.
It probably also helps that chunkier, retro-styled serif typefaces are coming back in style in a...