ViacomCBS rebrands to Paramount in focus on streaming
ViacomCBS is getting a new name: Paramount.
The media behemoth — which was created through the merger of CBS and Viacom in 2019 — said the rebrand is meant to focus on the company’s future, where it will focus on becoming a major player in streaming. It is also, plainly, just a better name.
Paramount intends to “turn streaming into a sustainable business for the future,” Paramount CEO Bob Bakish said during an investor event this afternoon, “and know this we are committed to that... Читать дальше...